GETTING YOUR BESTIES TOGETHER TO CELEBRATE THE BRIDE? From relaxing beach getaways to carefree weekends in Vegas, bachelorette weekend usually calls for a little indulgence and a lot of planning. Be the friend who has everyone's back and create custom bachelorette goodie bags with one of our team members.Who doesn't love that friend that...

Paige Smitherman and I first met in the 90's at Industria Studio's, on an Allure Beauty Shoot with Walter Chin. Her make- up chair immediately felt like home, the dug out or a good Indie pit stop. The best make-up artists know the importance of giving their subject a sense...

THIS JUST IN It's one of our favorite times of the year because we get to stock our shelves with all sorts of new goodies that we love and can't wait for you to try. All winter long we test out new products so we can bring you the best selection...